Ummana

Ummana’s packaging was misaligned with its true audience—marketed for children but visually appealing to health-conscious adults. To fix this, the brand secured a Disney license to feature the Avengers and partnered with us to redesign its packaging, photography, and art direction.

The results were immediate: in just two months, Ummana sold out its stock for the first time in its history, proving the impact of a well-executed brand strategy.

SCOPE:
Brand Identity
Design System
Art Direction
Packaging

TEAM:
Direction: Christopher Pierce
Design: Ana Cecilia Pazos / Ximena Vargas
Client Management: Rosario Noriega

AGENCY:
Gomma

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