Casa Banchero

Founded in 1905, Casa Banchero stands as Lima's most renowned jeweler, boasting an illustrious history spanning nearly 120 years. For over a century, it retained its steadfast identity until the time came for a transformation and adjustment to a new world that, post the COVID-19 pandemic, has become increasingly digital.

We embarked on crafting a fresh visual identity rooted in Casa Banchero's rich heritage, aiming to preserve the values of tradition and elegance while infusing a touch of modernity that seamlessly translates to both physical and digital expressions.

SCOPE:
Brand Identity
Design System
Art Direction
Advertising
Campaigns

TEAM:
Direction: Christopher Pierce
Design: Alessandra Arias
Client Management: Rosario Noriega

AGENCY:
Gomma

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New New Wave by Lento Rodriguez