Casa Banchero

​Founded in 1905 by Natalio and Francisco Banchero, Casa Banchero has been a cornerstone of Peruvian luxury jewelry for over a century. Originating in Lima's Jirón Huallaga, the company has evolved under four generations of family leadership, expanding its offerings to include prestigious Swiss watch brands like Rolex, Cartier, Hublot, and TAG Heuer.With flagship stores in Miraflores and Jockey Plaza, Casa Banchero continues to embody tradition, excellence, and trust in the world of high-end jewelry. ​

In response to the digital transformation accelerated by the COVID-19 pandemic, Casa Banchero sought to modernize its brand identity while preserving its rich heritage. Our collaboration focused on creating a visual identity that seamlessly blends tradition with modernity, ensuring versatility across both physical and digital platforms. The redesigned logo and brand elements honor Casa Banchero's legacy, presenting a refreshed image that appeals to contemporary audiences without losing the essence of its storied past.​