Semana Universitaria Ulima

How can we visually represent the vibrant and diverse community of the Universidad de Lima in a single image? This was the challenge our team took on when redesigning the visual identity of the Semana Universitaria (SEMUL). The solution? A dynamic and adaptable logo that constantly evolves through a playful interplay of colors, sizes, and directions. This ever-changing visual language mirrors SEMUL's inclusive and ever-evolving spirit.