Semul – Semana Universitaria Ulima

​Semana Universitaria (SEMUL) is an annual event at the Universidad de Lima that celebrates the vibrant and diverse community of students through a week filled with recreational and cultural activities. Held on the university campus, SEMUL offers a variety of experiences, including sports tournaments, talent showcases, games, and dances, enriching the academic journey of its participants. ​

Our team was tasked with redesigning SEMUL's visual identity to encapsulate its inclusive and dynamic essence. We developed a versatile logo that evolves through a playful interplay of colors, sizes, and orientations, reflecting the ever-changing and lively spirit of the event. This adaptable visual language ensures that SEMUL's identity remains fresh and engaging across various platforms and materials.​

SCOPE:
Brand Identity
Design System
Motion Graphics
Art Direction
Merch

TEAM:
Direction: Christopher Pierce
Design: Egner Jara / Claudia Arellano
Client Management: Maria José Reyes / Alexandra Raborg

AGENCY:
Partn&rs

We designed a dynamic logo that captures SEMUL's vibrant spirit through playful variations in color, size, and direction.​The adaptable visual identity mirrors the inclusivity and ever-evolving nature of the Universidad de Lima's student community.

Because the event spans an entire week and takes over the university campus, signage became a key component of SEMUL’s design system.

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