Fimar

Founded in 1994, Fimar has established itself as a global leader in the manufacturing and commercialization of high-quality nets, ropes, and fishing gear for the fishing and aquaculture industries. With a strong commitment to sustainability and innovation, Fimar serves a diverse clientele across Peru, Chile, and Mexico, offering tailored solutions that enhance operational efficiency and promote responsible practices. Their comprehensive range of products and services reflects over two decades of expertise and dedication to excellence. ​

In our collaboration with Fimar, we revitalized their brand identity to mirror their core values and industry leadership. The redesigned isotype seamlessly integrates the imagery of a fish and a net, symbolizing the essence of their business. This modern and versatile emblem not only differentiates Fimar in the marketplace but also resonates with their commitment to sustainability and innovation, strengthening their connection with customers and reinforcing their positive impact on the sector.​

SCOPE:
Brand Identity
Design System
Motion Graphics
Art Direction
Merch

TEAM:
Direction: Christopher Pierce
Design: Wei Liao
Client Management: Maria José Reyes / Alessandra Raborg

AGENCY:
Partn&rs

The new isotype is a versatile and modern symbol that fuses the shape of a fish and the pattern of a net, thus representing the very essence of Fimar’s business.

The identity reflects Fimar’s commitment to sustainability and innovation, and strengthens its connection with the industry.

Siguiente
Siguiente

Stellar Mining