Ekonofresh

Ekonofresh is the latest addition to the Freshmart family, offering a more budget-friendly online shopping experience.

We worked closely with Ekonofresh to create a brand identity that reflects their commitment to helping customers save money without sacrificing quality. The concept of the Ekono, a new currency for savings, is central to the brand's visual identity.

SCOPE:
Brand Identity
Design System
Art Direction
Advertising

TEAM:
Direction: Christopher Pierce
Design: Alessandra Arias / Matías Montes de Oca
Client Management: Rosario Noriega

AGENCY:
Gomma

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