Hoiler

Hoiler is a clothing startup from northern Germany, dedicated to crafting high-quality, sustainable garments. Believing in a business model that gives back to the planet, a portion of every sale supports the rescue and rehabilitation of orphaned seals in the North Sea.

We developed the new logo and identity system. The logo concept draws inspiration from kitesurfing, a popular sport in the region. The central element, connecting the two rectangles of the letter 'H', resembles a kite in motion, capturing the dynamic energy of the wind. The result is a strong, distinctive logomark that is both memorable and impactful, ensuring Hoiler stands out from the crowd.