Open Ulima

OPEN ULIMA, an event held three times a year, is the perfect opportunity for prospective students of the University of Lima to explore the campus, engage in enriching talks about the various programs offered by the university, and immerse themselves in guided tours of state-of-the-art classrooms and laboratories.

Our goal was to imbue the event with a distinctive identity that reflects the essence of OPEN ULIMA and the prestige of the University of Lima. We chose to breathe life into a dynamic system, infused with motion, where typography plays a pivotal role in granting it significant versatility and enduring appeal. The result is a visually captivating experience that does not go unnoticed and seamlessly integrates with the university's brand.

SCOPE:
Brand Identity
Design System
Motion Graphics
Art Direction
Merch

TEAM:
Direction: Christopher Pierce
Design: Egner Jara / Alonso Guzmán
Client Management: Maria José Reyes / Melissa Brañes

AGENCY:
Partn&rs

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