HAS – Haus Architects Studio

Founded in 2005 by architects Camila Ruiz Figari and Gary Pierce, Haus Architects Studio (HAS) is a Lima-based architecture, design, and consultancy firm specializing in human-centered design through neuroscience, design thinking, user experience, research, and evidence-based design. Their projects span residential, institutional, commercial, gastronomic, and cultural sectors, aiming to create positive connections between the built environment and its occupants to promote well-being and sustainable societies.

During this key moment of transformation, we worked closely with the team to rename Haus Studio as HAS (Haus Architects Studio) — a strategic move that retains the recognition of the original name while aligning with a more ambitious and expansive vision. HAS now operates not only as an architecture firm but also as an active voice in the global conversation around neuroscience and design, participating in talks, seminars, and publications worldwide. We developed a visual identity that supports this evolution: confident, adaptable, and intellectually sharp — a system that reflects both their design expertise and their growing role as thought leaders in the field.

SCOPE:
Brand Strategy
Naming
Brand Identity
Design System
Art Direction

We led the strategic renaming from Haus Studio to HAS, marking their evolution from an architecture practice into a global voice in neuroscience and design.

The new identity reflects HAS’s dual role as both designers and thought leaders, with a visual system as intelligent and adaptable as their work.

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